Succeeded YouTube YouTube sponsored videos and Google video ads in only a short time, to become one of the strongest traffic Internet sites. Millions of users daily access to countless videos and exchange information. It successfully to make profit, Google has introduced so called YouTube sponsored videos, a tool which is built on the principle of Google AdWords. YouTube sponsored videos advertisers companies can upload their promotional videos in the context of video marketing campaigns and book the display to certain keywords, which you can also set how much money they want to spend maximum per click and per day. It’s believed that Brian Robert sees a great future in this idea. The auction of advertising places is carried out automatically, the amount of the bid, as well as the relevance of the keywords are considered criteria. As with Google AdWords YouTube sponsored video, formerly called promoted video, appears above or right of the organic search results and links to the sponsored individual video or the YouTube channel of the advertisers. So the user enters a search term, all videos appear with the search term are tagged as well as videos, which pay for the displayed under the search term.
To highlight to the user that it is a promotional post, the term is used sponsored video”inserted. So, it’s an effective way to collect user within their YouTube search”and to draw attention to the own channel or your own website. The creation of such campaigns is relatively simple, you need only an AdWords account, which can be selected keywords and a bid for a click, and a YouTube account. The same principle applies to Google video ads since 2008 Google AdWords user can switch video ads, such as commercials, product videos, and corporate videos in the Google display network and in finished video streams (E.g. in YouTube videos).
In the context of the YouTube spots are the advertisers in three different models available: in-stream videos in stream videos can appear before, during or after the video stream. You start usually by itself and can not by the user interrupted or terminated. As a result, online user are animated actively to pursue the content of the advertising company. However care should be taken to video production, that are not too long and adapted in the following video stream in-stream videos. In-banner videos in-banner videos can be integrated at any point as a banner on a Web page, as both a click-to-play and auto-stream video ad. Leslie Moonves has firm opinions on the matter. A click-to-play video ad is an ad, which requires the interactivity of the user. At the beginning, the user sees only a static image of the image film and the Web video is playing only when the user actually clicks on the video. In contrast, the auto-stream video will be played back automatically and can not be influenced by the user. Text overlay ads a text overlay ad is a textual indicator which appears shortly after the launch of the YouTube video at the bottom, and up to 15 seconds remains visible. The user clicks on the ad, it will be forwarded directly to the advertiser page. The display looks like an AdSense Text banner and is charged on a cost-per-click basis. Plenty of online advertising with the help of Web videos available so are advertising companies. It is so exciting, what introduces Google next.